Tuesday, September 28, 2010
PaPer #1
Masculinity the trait of behaving in ways considered typical for men. I believe in this generation that defintion of masculinity has changed dramatically. When I look at ads ,commercials, even in movies. When I am not watching television or reading an ad I noticed that some men do not live up to this definition of masculinity. In my opinion I think men in this modern age have stepped more into metrosexuality. In my opinion I believe that metrosexuality gives men confidence but there are some advertisements that put down men they discover their new found confindence. I've noticed all of the pressure that men take on to for them to live up to the metrosexual image. One ad that i found that shows this form of pressure is a Rocawear ad that I found in a men's magazine called "King ". The Rocawear shows in my opinion the three necessary items a man needs in our to obtain the metrosexual look. This ad gives off the subliminal message of metrosexuality because the ad shows that men need sunglasses,sneakers, and jeans when according to traditional masculinity men are not suppose to care about things like that and it is considered feminine.
Rocawear is a very well known designer company that usually makes clothing for men.
It was created in 1999 by Roc-A-Fella records cofounders Jay-Z and Damon Dash. They produce this image that men should follow which in time begins leading up to metrosexuality. Each and everyone of Rocawears designs all have the logo"RW" imprinted multiple times. This makes the consumer look like a walking advertisement for Rocawear. It also pulls us into a metrosexual look.
In their new collection Rocawear has designed a new line of jeans that suggests men to purchase them so then they can get women. In traditional masculinity men do not care about their appearance but in this Rocawear ad they are promoting a new definition to masculinity and it suggest that metrosexuality is that new definition. In the image the jeans are blown up to maximum porportion to catch the consumers eye. The jeans are complimented by the gold backround to send a message that the wearer of the jeans can feel wealthy and powerful. But with designers like Rocawear it takes more than one new pair of jeans to complete "the look".
On the second page of the Rocawear ad we see three pairs of sunglasses. These glasses are three different colors red,blue and silver but they are all complimented with gold metal on them. Like the jeans the backround of the sunglasses are gold which also gives off the same message of wealth and power. Usually sunglasses are worn to prevent people from seeing you but in this metrosexual image sunglasses are worn to make people look at you but not really see you so clearly. The glasses also give off the message that they are the second essiential item to becoming a real man. What people are unaware of is another hidden message which is men must spend more money to become apart of "the look".
The final essential item to become a real man is on the third page which has Rocawear's new sneaker. The sneaker is blown up to maximum porportion to fit the entire page. The sneaker is black and red and like the other images the backround is gold. The message being sent in this image is that the sneaker is them last item a man would need to become the man of any women's dream. I also think its saying that without the purchase of all three items no man can look the way the public wants to view them.
I believe metrosexuality does give men alot of confidence in appearance. But I also think being emotional and body conscious is due to the fact that the media puts out this image that all of us men should look a certain way. With all the negativitey the media puts into our minds I believe that it goes hand and hand with self confidence. With critisism it helps some men bring out their best but for some it ruins them. With this analysis on one ad from Rocawear I strongly believe that metrosexuality is the new masculinity.
Rocawear is a very well known designer company that usually makes clothing for men.
It was created in 1999 by Roc-A-Fella records cofounders Jay-Z and Damon Dash. They produce this image that men should follow which in time begins leading up to metrosexuality. Each and everyone of Rocawears designs all have the logo"RW" imprinted multiple times. This makes the consumer look like a walking advertisement for Rocawear. It also pulls us into a metrosexual look.
In their new collection Rocawear has designed a new line of jeans that suggests men to purchase them so then they can get women. In traditional masculinity men do not care about their appearance but in this Rocawear ad they are promoting a new definition to masculinity and it suggest that metrosexuality is that new definition. In the image the jeans are blown up to maximum porportion to catch the consumers eye. The jeans are complimented by the gold backround to send a message that the wearer of the jeans can feel wealthy and powerful. But with designers like Rocawear it takes more than one new pair of jeans to complete "the look".
On the second page of the Rocawear ad we see three pairs of sunglasses. These glasses are three different colors red,blue and silver but they are all complimented with gold metal on them. Like the jeans the backround of the sunglasses are gold which also gives off the same message of wealth and power. Usually sunglasses are worn to prevent people from seeing you but in this metrosexual image sunglasses are worn to make people look at you but not really see you so clearly. The glasses also give off the message that they are the second essiential item to becoming a real man. What people are unaware of is another hidden message which is men must spend more money to become apart of "the look".
The final essential item to become a real man is on the third page which has Rocawear's new sneaker. The sneaker is blown up to maximum porportion to fit the entire page. The sneaker is black and red and like the other images the backround is gold. The message being sent in this image is that the sneaker is them last item a man would need to become the man of any women's dream. I also think its saying that without the purchase of all three items no man can look the way the public wants to view them.
I believe metrosexuality does give men alot of confidence in appearance. But I also think being emotional and body conscious is due to the fact that the media puts out this image that all of us men should look a certain way. With all the negativitey the media puts into our minds I believe that it goes hand and hand with self confidence. With critisism it helps some men bring out their best but for some it ruins them. With this analysis on one ad from Rocawear I strongly believe that metrosexuality is the new masculinity.
Friday, September 24, 2010
OutLine
Preliminary Thesis- Metro Sexuality is the real Masculinity
1st supporting detail-Men buy designer jeans so then they can be a part of the image that real men wear expensive designer clothing.
Example- Rockawear's new pair of jeans for their 10 year anniversary collection.
1.Further Detail- The jeans have gold influences incorporated into them to make them look flashy and makes the wearer seem very wealthy.
2.Further Detail- the jeans also make the wearer a walking advertisement because the Rockawear logo is printed multiple times on them.
Analysis- While men think they are now handsome and wealthy with their designer jeans they are unaware that they are now not only an advertisement for the brand but also taking steps towards the metro sexual image.
2nd Supporting point - the real man look is incomplete without rockawear sunglasses.
Example- Sunglasses are usually used to prevent people from looking at you but Rockawear sunglasses does the exact opposite
1.Further Detail- the color and design of the sunglasses have the message of wealthyness.
2. Further Detail- The image has 3 different kinds of sunglasses which s hows that it is not enough to own one pair of the sunglasses.
Analyisis Men must spend more money to be apart of a certain image
3rd supporting point- Inconclusion you must own a pair of rockawear's new sneakers to complete the real man look.
Example-
1.further Detail- The black color resembles one of the colors that rockawear's logo has
2.Further Retail- Like the sunglasses and the jeans the sneakers have the logo imprinted in big bold letters on the sneaker
Analyisis The consumer will feel like wealthy and will become a rockawear costumer and will be more towards the metro sexual look.
1st supporting detail-Men buy designer jeans so then they can be a part of the image that real men wear expensive designer clothing.
Example- Rockawear's new pair of jeans for their 10 year anniversary collection.
1.Further Detail- The jeans have gold influences incorporated into them to make them look flashy and makes the wearer seem very wealthy.
2.Further Detail- the jeans also make the wearer a walking advertisement because the Rockawear logo is printed multiple times on them.
Analysis- While men think they are now handsome and wealthy with their designer jeans they are unaware that they are now not only an advertisement for the brand but also taking steps towards the metro sexual image.
2nd Supporting point - the real man look is incomplete without rockawear sunglasses.
Example- Sunglasses are usually used to prevent people from looking at you but Rockawear sunglasses does the exact opposite
1.Further Detail- the color and design of the sunglasses have the message of wealthyness.
2. Further Detail- The image has 3 different kinds of sunglasses which s hows that it is not enough to own one pair of the sunglasses.
Analyisis Men must spend more money to be apart of a certain image
3rd supporting point- Inconclusion you must own a pair of rockawear's new sneakers to complete the real man look.
Example-
1.further Detail- The black color resembles one of the colors that rockawear's logo has
2.Further Retail- Like the sunglasses and the jeans the sneakers have the logo imprinted in big bold letters on the sneaker
Analyisis The consumer will feel like wealthy and will become a rockawear costumer and will be more towards the metro sexual look.
MASCULINITIES: Quick Write in response to Bordo's chapter
MASCULINITIES: Quick Write in response to Bordo's chapter: "Quick Write: Choose one of the three quotes from Susan Bordo’s “beauty (re)discovers the make body,” interpret it and show how it applies to..."
Friday, September 17, 2010
The Male Privilege Checklist #8
8. I am not taught to fear walking alone after dark in average public spaces.
I do not agree with this statement from the Male Checklist. This reason being from personal experince. Everytime I go hang out with friends and I am coming home late my parents advise me to walk with a friend or to take the bus. Thus proving this stereotype does not pertain to me
I do not agree with this statement from the Male Checklist. This reason being from personal experince. Everytime I go hang out with friends and I am coming home late my parents advise me to walk with a friend or to take the bus. Thus proving this stereotype does not pertain to me
Joining yet another Social Network
Well i must say this is my(Counts fingers)6th website that I join and believe it or not this is for an English class. Even though this blog is suppose to be used for school i will also update my blog with all the random shananigans i run into =D
-Jeremiah R.
-Jeremiah R.
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